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Half a century of knowledge, analysis and better decisions.

Vision

We create success in the Consumption Landscape™

Retail businesses and organisations must respond to constant shifts in markets, competition and the wider world. Without expertise in the consumption landscape, analysis, business strategy and decision-making can become overwhelming. We guide our clients towards greater precision, momentum and success.

History

50 years of analysing Swedish retail and societal development

  • 1968

    Handelns Utredningsinstitut, the Retail Research Institute, is formed through the merger of two existing retail research institutes. This marks the start of more than five decades of analysis of Swedish retail.

  • 1986

    The Retail Outlook Report (Konjunkturrapporten) is published for the first time. The photo shows the Economic Outlook Council (Konjunkturrådet) gathered for the final review of the manuscript.

  • 1988

    HUI launches Sweden’s Christmas Gift of the Year, a tradition that has become a much-anticipated annual feature of Swedish retail and media.

  • 1998

    HUI takes part in the Almedalen Week for the first time.

  • 2006

    The E-barometer is published for the first time.

  • 2011

    Handelns Utredningsinstitut merges with Turismens Utredningsinstitut (TUI) to form HUI Research, broadening its focus to consumption, tourism and socioeconomic analysis.

  • 2020

    HUI moves into the offices of Swedish Commerce at Regeringsgatan 60.

  • 2021

    HUI launches the statistics portal Handelsfakta.se in partnership with Handelsrådet.

  • 2026

    HUI is named Sweden’s leading forecaster of inflation, following several years as one of the country’s top GDP forecasters.

    • 1986

      The Retail Outlook Report (Konjunkturrapporten) is published for the first time. The photo shows the Economic Outlook Council (Konjunkturrådet) gathered for the final review of the manuscript.

    • 1998

      HUI takes part in the Almedalen Week for the first time.

    • 2011

      Handelns Utredningsinstitut merges with Turismens Utredningsinstitut (TUI) to form HUI Research, broadening its focus to consumption, tourism and socioeconomic analysis.

    • 2021

      HUI launches the statistics portal Handelsfakta.se in partnership with Handelsrådet.

    • 1968

      Handelns Utredningsinstitut, the Retail Research Institute, is formed through the merger of two existing retail research institutes. This marks the start of more than five decades of analysis of Swedish retail.

    • 1988

      HUI launches Sweden’s Christmas Gift of the Year, a tradition that has become a much-anticipated annual feature of Swedish retail and media.

    • 2006

      The E-barometer is published for the first time.

    • 2020

      HUI moves into the offices of Swedish Commerce at Regeringsgatan 60.

    • 2026

      HUI is named Sweden’s leading forecaster of inflation, following several years as one of the country’s top GDP forecasters.

Selected clients from the
Consumption Landscape™