The E-Barometer
E-commerce is in a period of strong growth, with online sales continuing to rise. HUI has tracked the development of Swedish retail online through the E-Barometer since 2000. Today, it is produced in partnership with PostNord and published once a quarter.
A complete view of Swedish e-commerce
Produced in partnership with PostNord, the E-Barometer provides a current, data-driven overview of Swedish e-commerce and the most important market shifts. It draws on several surveys of Swedish online shoppers. Data is collected monthly from approximately 1,000 respondents, as well as through quarterly surveys of around 2,000 respondents. Company sales are also mapped each quarter through a detailed collection of e-commerce sales data from 200 to 300 of Sweden’s largest online retailers.