Services
Clearer signals, sharper
strategies and greater weight in
decisions and advocacy.
Momentum to act. Authority to be heard.
Build a structured, evidence-based approach to innovation. Strengthen the credibility of your thought leadership or the evidence behind your advocacy. We help you drive successful change.
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Change that delivers
Shifts in the consumption landscape create challenges for retail, but also major opportunities. HUI helps you shape successful change, rather than just respond to it.
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Move forward with confidence
Successful change requires a base of knowledge, credibility and the power to drive implementation. HUI delivers all three.
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Become the voice people listen to
Sharing knowledge can be a powerful way to strengthen your market position. HUI helps you become the recognised voice on the issues that matter.
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Evidence that influences decisions
You may not own the decision, but you can influence it. HUI’s impact assessments give your case the weight it needs to reach decision-makers.
Swish – when the baton is up for grabs
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100%
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#1
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”Swish’s approach to taking ownership of the self-service issue demonstrates the value of gathering quality data, insights, and knowledgeable people—in this instance, through both reports and round-table discussions. The strength of their thought leadership grows with each passing year.”
Erik Bergh Consultant HUI
Taking Ownership of an Issue
Swish approached HUI with the ambition of establishing a strong position around self-service in retail. At the time, no player was communicating regularly on the topic, creating a clear opportunity for thought leadership. To act on this opportunity, a recurring report was established to measure self-service retail and share relevant insights with the industry as a whole.
A New Recurring Meeting Place
To create a natural forum for knowledge sharing, a network of retail companies was established, initially through annual roundtable discussions. These have since developed into half-day events, appreciated both by participating retailers and by Swish, whose representatives take part to network and gain a better understanding of how industry players view the topic.
A Tailored Index Based on Unique Data
As part of the initiative, HUI established Sweden’s first sales index for self-service retail, in which Swedish retailers report sales generated through self-service systems separately. This provides the industry with data that had not previously been available.
A Growing Voice in the Conversation on Self-Service
Both the scope of the report and demand for it continue to grow. It has been expanded several times and has included everything from company surveys, roundtable discussions and interviews to observational studies carried out in collaboration with IKEA and Hemköp.
The report has been featured several times in national media, including Dagens Industri. It has also been presented on multiple occasions at D-Congress in Gothenburg by Swish CEO Urban Höglund, and is printed for use in Swish’s communications and at trade fairs and industry events.
PostNord – the insights report that has shaped Swedish e-commerce
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20+
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60+
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“The E-barometer is a unique collaboration based on insights from both Swedish e-retailers and consumers. Together, we generate knowledge that is highly valuable to both the industry and decision-makers.”
Jan Jakobsson Head of E-commerce at PostNord Sweden
Owning the Conversation for Two Decades
HUI’s assignment was fundamentally about supporting PostNord’s role as a credible and relevant voice in the industry. Together with PostNord, HUI created, established and developed the E-barometer into a long-term analytical tool that helps decision-makers in retail understand changes in consumer behaviour, industry developments and market trends.
Since 2006, the E-barometer has tracked the development of Swedish e-commerce and established itself as one of the market’s most widely used sources of knowledge on e-commerce and online consumption.
A Unique Combination of Insights at Its Core
The E-barometer is based on both extensive consumer surveys and real-world data from leading e-commerce companies, creating a unique combination of breadth, continuity and relevance. Through recurring measurements, the report has become a shared reference point for the entire industry and has helped raise the level of knowledge around Swedish e-commerce.
Through the E-barometer, PostNord has for nearly two decades established clear thought leadership on issues relating to the development and future of e-commerce, while the reports continue to provide valuable insights and guidance for market participants.
