Services
Clearer signals, sharper
strategies and greater weight in
decisions and advocacy.
Sharp retail expertise for sharper business strategies
Build competitiveness from the ground up. We help you turn powerful insights into winning strategies, whether for your organisation as a whole, your positioning, sustainability, innovation or channel approach. In short, for the long-term decisions that matter most.
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Experts in retail locations
HUI’s analysis for new locations, store network planning, relocations and closures gives you the deepest possible understanding of the market area.
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Optimised for success
Retail development is complex. HUI regularly provides decision support for planning processes and policy development, as well as impact assessments of how new retail developments will affect existing retail.
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A more direct route to change
Slow or unclear strategy processes rarely create the conditions for successful change. HUI provides a clear evidence base that builds momentum and moves the process forward.
Coop – location, location, location
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”Coop has long held a major and established position in the Swedish grocery retail sector. Playing a role in identifying the most advantageous locations for new store openings by such a major player has been both inspiring and an honor for us at HUI.”
Per Andersson Senior Manager HUI
A Clear View of the Market
Like all physical retailers, Coop needs to identify locations with strong sales potential. Doing so requires a thorough understanding of the conditions surrounding each location and the population it serves. Identifying and analysing potential store locations based on specific catchment areas is therefore key to successful expansion.
Drawing on extensive experience in location and establishment analysis, HUI was able to provide a commercial perspective on each individual store location within Coop’s expansion strategy. The assessments were based on forecasts, turnover estimates and projections of purchasing power using location-specific data.
Strategic Confidence
HUI contributed comprehensive analyses and qualified advisory support throughout the entire process. For Coop, this meant a stronger and more precise basis for decision-making, increasing the likelihood of successful new store establishments.
PostNord – the insights report that has shaped Swedish e-commerce
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20+
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60+
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“The E-barometer is a unique collaboration based on insights from both Swedish e-retailers and consumers. Together, we generate knowledge that is highly valuable to both the industry and decision-makers.”
Jan Jakobsson Head of E-commerce at PostNord Sweden
Owning the Conversation for Two Decades
HUI’s assignment was fundamentally about supporting PostNord’s role as a credible and relevant voice in the industry. Together with PostNord, HUI created, established and developed the E-barometer into a long-term analytical tool that helps decision-makers in retail understand changes in consumer behaviour, industry developments and market trends.
Since 2006, the E-barometer has tracked the development of Swedish e-commerce and established itself as one of the market’s most widely used sources of knowledge on e-commerce and online consumption.
A Unique Combination of Insights at Its Core
The E-barometer is based on both extensive consumer surveys and real-world data from leading e-commerce companies, creating a unique combination of breadth, continuity and relevance. Through recurring measurements, the report has become a shared reference point for the entire industry and has helped raise the level of knowledge around Swedish e-commerce.
Through the E-barometer, PostNord has for nearly two decades established clear thought leadership on issues relating to the development and future of e-commerce, while the reports continue to provide valuable insights and guidance for market participants.
Lego – from brand strength to sales
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#1
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3 i 1
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“As children grow older, toys increasingly compete with digital activities. Therefore, the next phase of growth was not primarily about boosting awareness of LEGO®, but rather about making the category more relevant to the everyday lives of children and families.”
Michelle Vesterager Hekkelman Strategic Initiatives Manager på LEGO
Capitalising on a Strong Position
A strong brand is a major asset, but it does not automatically translate into sales growth. LEGO® wanted to gain a deeper understanding of how Swedish consumers make purchasing decisions, which channels drive sales, and where the greatest growth potential lies.
HUI created a comprehensive view of the Swedish market by combining LEGO®’s global segmentation work with local consumer insights. The analysis included white space analysis and a strategic channel analysis, identifying where demand was strongest, which barriers were holding back purchases, and which channels were most relevant for continued growth.
Actionable Insights for Growth
By analysing how Swedish consumers shop in different situations, HUI was able to identify the target groups, purchase occasions and sales channels that were most important for securing continued growth in the Swedish market.
The analysis provided LEGO® with a clear basis for decision-making on how to prioritise market presence, product assortment and activation in order to strengthen its position and drive continued sales growth in Sweden.
